Jenna Drenten is an associate professor of marketing at Loyola University Chicago. This article was produced in partnership with the Conversation. More to Read .Expertise. My primary area of research focuses on digital consumer culture and identity: who we are, who we have been, who we might become, who society tells us to be, and how digital technologies intersect with these beliefs. My research has explored body ideals in social media; TikTok marketing and trends; the cultural implications of ... Jenna Drenten Follow Contact. Article Visual Storytelling and Vulnerable Healthcare Consumers: Normalising Practices and Social Support Through Instagram. Journal of Services Marketing Lauren Gurrieri, RMIT University; Jenna M. …Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital. Gillian Brooks, Jenna Drenten, Mikolaj Jan Piskorski. The digital age has ...“3 years ago, I got upgraded to a window office but in the chaos of the semester never unpacked my boxes or hung stuff on the walls. Then the pandemic hit. Fast forward to this week when I decided it was time to get settled. A rare Twitter selfie to document this new chapter! 🤩”Read exclusive stories by Jenna Drenten and Lauren Gurrieri only on Thewire.in. Find all exclusive news stories (bylines) written by Jenna Drenten and Lauren Gurrieri on recent incidents, events ...JennaDrenten.com / DigitalConsumerCulture.com is an educational space centered on the study of digital consumer culture and curated by Dr. Jenna Drenten, Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Jenna Drenten is an associate professor of marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing, …Jenna Drenten. IMDbPro Starmeter See rank. Help contribute to IMDb. Add a bio, trivia, and more. Add photos, demo reels. Add to list. More at IMDbPro. Contact info. Agent info.Drenten's research aims to understand identity development in consumer culture. Her current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, YouTube, Twitter) present new opportunities for consumers to express their identities and navigate life transitions. Her research examines multiple ...I welcome opportunities for 1-on-1 consulting, virtual training, white paper projects, expert witness work, and digital culture trend analyses. Develop a rich understanding of how consumers live their lives through digital media—their habits, cultures, experiences—and what this means for practice and policy. Prof. Jenna Drenten, Ph.D. spoke to The Washington Post about TikTok 'de-influencers.' Consumers are saying, "[T]he influencers and the brands are in bed together and we don’t like it ...Sep 25, 2019 · Jenna Drenten is Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Her research explores digital consumer culture and identitydevelopment and advances the use of social media research methods for qualitative inquiry. Oct 10, 2023 ... Jenna Drenten is an Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago, USA. Her research ...Jenna Drenten, Ph.D.’s Post Jenna Drenten, Ph.D. Digital Consumer Culture Researcher | Marketing Professor @ Loyola University Chicago | Qualitative Social Media Research MethodsDr. Jenna Drenten, an associate professor of marketing at Loyola University, argued Tuesday that the recent obsession with organizing kitchen and pantry spaces — a TikTok trend she dubbed ...Jenna Drenten is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Her research explores digital consumer culture …Valeriy_G/iStock via Getty Images Plus Jenna Drenten, Loyola University Chicago. Neatly aligned glass spice jars tagged with printed white labels. Wicker baskets filled with packages of pasta, crackers and snacks. Rows of flavored seltzer water stacked in double-decker plastic bins. In today’s consumer culture, “a place for everything and …author = "Ekpo, {Akon E.} and Jenna Drenten and Albinsson, {Pia A.} and Sophia Anong and Samuelson Appau and Lagnajita Chatterjee and Dadzie, {Charlene A.} and Margaret Echelbarger and Adrienne Muldrow and Ross, {Spencer M.} and Shelle Santana and Weinberger, {Michelle F.}", Mar 14, 2023 · Jenna Drenten, Associate Professor of Marketing, Loyola University Chicago. This article is republished from The Conversation under a Creative Commons license. Read the original article. What is the sociocultural role of social media platforms in everyday consumer life? This question guides my research on digital consumer culture explaining ...Jenna Drenten. orcid.org/0000-0001-9718-3437; Department of Marketing, Quinlan School of Business, Loyola University Chicago, Chicago, Illinois, USAAbout. Dr. Jenna Drenten is associate professor of marketing in the Quinlan School of Business where she studies digital consumer culture: the sociocultural role of social media platforms in everyday consumer life. JennaDrenten.com / DigitalConsumerCulture.com is an educational space centered on the study of digital consumer culture and curated by Dr. Jenna Drenten, Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. For more information, please get in touch.Jenna Drenten, Ph.D., Loyola University Chicago; Mikolaj Jan Piskorski, IMD Business School; Download Find in your library Document Type. Article Publication Date. 11-22-2021 Pages. 528-547 Publisher Name. Taylor & Francis Publisher Location. UK Disciplines. Business, Communication, Communication Technology and New Media, Critical and …Jenna Drenten. Quinlan School of Business, Loyola University Chicago. Verified email at luc.edu - Homepage. digital consumer culture social media consumer identity influencer …“3 years ago, I got upgraded to a window office but in the chaos of the semester never unpacked my boxes or hung stuff on the walls. Then the pandemic hit. Fast forward to this week when I decided it was time to get settled. A rare Twitter selfie to document this new chapter! 🤩”“She’s a 10 but in the South she’s a tin”JennaDrenten.com / DigitalConsumerCulture.com is an educational space centered on the study of digital consumer culture and curated by Dr. Jenna Drenten, Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Gillian Brooks, Jenna Drenten, Mikolaj Jan Piskorski. The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. …Jenna Drenten, Ph.D.’s Post Jenna Drenten, Ph.D. Digital Consumer Culture Researcher | Marketing Professor @ Loyola University Chicago | Qualitative Social Media Research Methods 1d Report this ...Jul 26, 2021 · More about Jenna Drenten. Jenna Drenten is an associate professor of marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing, integrated marketing communications, and digital consumer culture. Drenten's research aims to understand identity development in consumer culture. By Jenna Drenten. A college student pleading for grocery money. A driver in need of an unexpected car repair. A worker out of a job because of the COVID-19 pandemic. A … read more. Ministry Matters™ is a community of resources for church leaders. Whether your church has ten pews or a thousand seats, a praise band or a pipe organ, one-room ... JennaDrenten.com / DigitalConsumerCulture.com is an educational space centered on the study of digital consumer culture and curated by Dr. Jenna Drenten, Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. For more information, please get in touch.Jenna Drenten. Home Research. Expertise Publications Op-Eds Conferences Resources. Overview Qualitative Social Media Research Methods Storytelling Tools for Academics Social Media Marketing and Brand Storytelling Course Digital Consumer Culture Dictionary Career Development for College Students Consulting Press Get In Touch Click to go …JennaDrenten.com / DigitalConsumerCulture.com is an educational space centered on the study of digital consumer culture and curated by Dr. Jenna Drenten, Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. For more information, please get in touch.Journal of advertising.. - Athens, Ga. [u.a.] : American Academy of Advertising, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 5, p. 528-547author = "Ekpo, {Akon E.} and Jenna Drenten and Albinsson, {Pia A.} and Sophia Anong and Samuelson Appau and Lagnajita Chatterjee and Dadzie, {Charlene A.} and Margaret Echelbarger and Adrienne Muldrow and Ross, {Spencer M.} and Shelle Santana and Weinberger, {Michelle F.}",Jenna Drenten, PhD. @jennadrenten. digital consumer culture researcher • influencers/monetization/identity/gender •. @LoyolaChicago. marketing professor • …To the editor: Of all the twaddle that The Times has seen fit to print, perhaps Jenna Drenten’s op-ed article on “pantry porn” takes the cake There isn’t one assertion in the whole ...Jenna Drenten. 75 Followers. marketing professor at Loyola University Chicago. ethnographer of digital consumer culture & identity. studying how we live our lives through #socialmedia. Following ...Jenna Drenten, PhD. @jennadrenten. What’s behind all of those “restock, refill, reset” videos on TikTok & IG reels? My latest article for @ConversationUS. discusses my research on “pantry porn” & how the perfectly organized kitchen has become a new status symbol. theconversation.com 'Pantry porn' on TikTok and Instagram makes …Gillian Brooks, Jenna Drenten, Mikolaj Jan Piskorski. The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. …Jenna Drenten, Ph.D.’s Post Jenna Drenten, Ph.D. Digital Consumer Culture Researcher | Marketing Professor @ Loyola University Chicago | Qualitative Social Media Research Methods 5h Report this ...Contributors: Gillian Brooks; Jenna Drenten; Mikolaj Jan Piskorski Show more detail. Source: check_circle. Crossref Real-Time Brand Reputation Tracking Using Social Media. Journal of Marketing 2021-07-29 | Journal article DOI: 10.1177/0022242921995173 Contributors ...Jenna Drenten, Ph.D.’s Post Jenna Drenten, Ph.D. Digital Consumer Culture Researcher | Marketing Professor @ Loyola University Chicago | Qualitative Social Media Research MethodsName: Jenna M Drenten, Phone number: (803) 490-0578, State: SC, City: Lexington, Zip Code: 29072 and more informationJenna Drenten is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Her research explores digital consumer culture and identity. Gillian Brooks. Gillian Brooks is Assistant Professor of Marketing at King’s Business School at King’s College London. Her research explores influencer marketing and social …Get Jenna Drenten's contact information, phone numbers, home addresses, age, background check, white pages, resumes and CV, public records, ...Jenna M. Drenten, Cara Okleshen Peters, Thomas Leigh and Candice R. Hollenbeck. "Not Just a Party in the Parking Lot: An Exploratory Investigation of the Motives Underlying the Ritual Commitment of Football Tailgaters" Sport Marketing Quarterly Vol. 18 Iss. 2 (2009)See full list on theconversation.com “She’s a 10 but in the South she’s a tin”Jenna Drenten (PhD, University of Georgia) is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Jenna's research explores identity creation, maintenance, and transitions in consumer culture. Her current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, …Jenna Drenten is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Her research explores digital consumer culture and identity. Gillian Brooks. Gillian Brooks is Assistant Professor of Marketing at King’s Business School at King’s College London. Her research explores influencer marketing and social …Jenna M. Drenten, Cara Okleshen Peters, Thomas Leigh and Candice R. Hollenbeck. "Not Just a Party in the Parking Lot: An Exploratory Investigation of the Motives Underlying the Ritual Commitment of Football Tailgaters" Sport Marketing Quarterly Vol. 18 Iss. 2 (2009)Jenna M. Drenten, Cara Okleshen Peters, Thomas Leigh and Candice R. Hollenbeck. "Not Just a Party in the Parking Lot: An Exploratory Investigation of the Motives Underlying the Ritual Commitment of Football Tailgaters" Sport Marketing Quarterly Vol. 18 Iss. 2 (2009)The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine transgender crowdfunding as a hashtag-bounded digital space created by and for the transgenderMar 16, 2023 · Per a professor: Possibly. Loyola University Chicago marketing instructor Jenna Drenten has penned a piece for The Conversation on pernicious pantries. “‘Pantry Porn’ on TikTok and Instagram,” the title tells us, “Makes Obsessively Organized Kitchens a New Status Symbol.”. According to the academic, those uncluttered areas represent ... Notes on contributors Jenna Drenten is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Her research explores digital consumer culture and identity. Gillian Brooks is Assistant Professor of Marketing at King’s Business School at King’s College London. Her research explores influencer marketing and social …Though the hyperfocus on trends is typical of the age, it’s more amplified, according to Jenna Drenten, a marketing professor specializing in digital consumer culture at Loyola University Chicago.Gillian Brooks, Jenna Drenten, Mikolaj Jan Piskorski. The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. …Dr. Jenna Drenten is an Associate Professor of Marketing at Loyola University Chicago. According to her university profile, her research “explores digital consumer culture: how digital technologies an Jenna Drenten is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Her research explores digital consumer culture and identity. Gillian Brooks. Gillian Brooks is Assistant Professor of Marketing at King’s Business School at King’s College London. Her research explores influencer marketing and social …Jun 7, 2022 ... Jane E Machin, Teri Brister, Robert M Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L Holland, Maria Martik, Mark Mulder, Madhubalan ...Jenna Drenten is an Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago, USA. Her research explores how consumers’ …Inspired by a tweet from Jenna Drenten, I have decided to add a Work-Life Balance section to this website. This page is a work in progress, like the rest of ...Jenna Drenten (PhD, University of Georgia) is an Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Her research explores digital consumer culture, gender, and identity: how digital technologies shape who we are, who we’ve been, and who we might become. Evie Psarras is a feminist media …Drenten, Jenna and Gillian Brooks (2020), “Celebrity 2.0: Lil Miquela and the Rise of a Virtual Star System,” Feminist Media Studies, 20 (8), 1319-1323. Note: This is a preprint version. The final published version of the paper may reflect notable format and content changes. CELEBRITY 2.0: LIL MIQUELA AND THE RISE OF A VIRTUAL STAR …Get Jenna Drenten's contact information, phone numbers, home addresses, age, background check, white pages, resumes and CV, public records, ...Jenna Drenten (PhD, University of Georgia) is an associate professor of marketing, Quinlan School of Business, Loyola University Chicago. Mikolaj Jan Piskorski (PhD, Harvard University) is a professor of strategy and innovation, International Institute for Management Development.Jenna Drenten, associate professor of marketing, is an internationally respected scholar who is making a difference in the marketing field and in the lives of her students.In recognition of that, Loyola University Chicago honored her with the 2023 Faculty Member of the Year award. Presented at Loyola's Faculty Convocation each September, the Faculty …Jenna Drenten, PhD. @jennadrenten. I am a marketing professor, and today, a student—with the innocence and earnestness of 1 billion newborn babies—asked if I have paid endorsement deals with the brands we discuss in class. 9:47 PM · Sep 27, 2022. 65. Retweets. 71. Quotes. 2,599. Likes. 55.Jenna Drenten is a doctoral student in the Department Considerable focus has been placed on identifying of Marketing and Distribution at the University of Georgia. factors that motivate consumers to attend sporting Her research interests include development of the self-con- events (Caro & Garcia, 2007; James & Ross, 2004; Koo cept, interpersonal …Jenna Drenten, Loyola University Chicago, Marketing Department, Faculty Member. Studies Self and Identity, Consumer Culture Theory, and Consumer ...Dr. Jenna Drenten is associate professor of marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing, integrated marketing communications, and digital consumer culture. Jenna’s research aims to understand identity development in consumer culture. Her current research explores how digital technologies …Jenna Drenten, Pauline Maclaran, Lisa Peñaloza & Craig Thompson (2021) in Journal of the Association for Consumer Research JennaDrenten.com / DigitalConsumerCulture.com is an educational space centered on the study of digital consumer culture and curated by Dr. Jenna Drenten, Associate Professor of Marketing in the Quinlan School of Business ... Inspired by a tweet from Jenna Drenten, I have decided to add a Work-Life Balance section to this website. This page is a work in progress, like the rest of ...It started in Hollywood, where celebrities were the first to sway spending decisions, said Jenna Drenten, a marketing professor at Loyola University Chicago who …Dr. Jenna Drenten, an associate professor of marketing at Loyola University, argued Tuesday that the recent obsession with organizing kitchen and pantry spaces — a TikTok trend she dubbed ...Jenna Drenten is a doctoral student in the Department Considerable focus has been placed on identifying of Marketing and Distribution at the University of Georgia. factors that motivate consumers to attend sporting Her research interests include development of the self-con- events (Caro & Garcia, 2007; James & Ross, 2004; Koo cept, interpersonal …Sep 3, 2021 ... Jenna Drenten (PhD, University of Georgia) is an Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago ...Jenna Drenten, PhD on Twitter: "Not me typing “bucket bunnies” into Google Scholar. I need a deep dive on branding women as temptresses in masculine subcultures: “bucket bunnies” = electrical work “row hoes” = pipeline work “patch chasers” = motorcycling “gamer girls” = gaming “gun bunnies” = firearms Others?" Not me ...Jenna Drenten (PhD, University of Georgia) is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. My current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Venmo, Cameo) present new opportunities for consumers to express their identities and navigate ... Jenna Drenten, associate professor of marketing, is an internationally respected scholar who is making a difference in the marketing field and in the lives of her students.In recognition of that, Loyola University Chicago honored her with the 2023 Faculty Member of the Year award. Presented at Loyola's Faculty Convocation each September, the Faculty …Oct 10, 2023 · View Jenna Drenten, Ph.D.’s profile on LinkedIn, the world’s largest professional community. Jenna has 6 jobs listed on their profile. See the complete profile on LinkedIn and discover Jenna... Jenna Drenten, Ph.D.’s Post Jenna Drenten, Ph.D. Digital Consumer Culture Researcher | Marketing Professor @ Loyola University Chicago | Qualitative Social Media Research Methods 3y Report this ...
Jenna Drenten, Nicholas Pendarvis. Guided by social dominance theory, this paper examines how female gamers navigate the gender biases and marginalization experienced in the masculine-oriented gaming consumption context. Findings reveal an undercurrent of gender-based consumer vulnerability, harassment, and systematic disempowerment, …. Tamasic food
Purpose Video gaming, which remains culturally embedded in masculine ideals, is increasingly becoming a leisure activity for female consumers. Guided by social dominance theory, this paper examines how female gamers navigate the masculine-oriented gaming consumption context. Methodology/approach Eight avid female gamers (ages 20–29) …Jenna Drenten. IMDbPro Starmeter See rank. Help contribute to IMDb. Add a bio, trivia, and more. Add photos, demo reels. Add to list. More at IMDbPro. Contact info. Agent info.Jenna Drenten. Title/s: Associate Professor. Office #: Schreiber 333. Phone: 312.915.6150. Email: [email protected]. Dr. Jenna Drenten is associate professor of marketing in the Quinlan School of Business …Jenna Drenten, PhD. @jennadrenten. digital consumer culture researcher • influencers/monetization/identity/gender •. @LoyolaChicago. marketing professor • …Jenna Drenten, Ph.D.’s Post Jenna Drenten, Ph.D. Digital Consumer Culture Researcher | Marketing Professor @ Loyola University Chicago | Qualitative Social Media Research MethodsProf. Jenna Drenten, Ph.D. spoke to The Washington Post about TikTok 'de-influencers.' Consumers are saying, "[T]he influencers and the brands are in bed together and we don’t like it ...Mar 16, 2023 ... Through her research at Loyola University, Associate Professor of Marketing Jenna Drenten noticed a recent uptick in what she calls "pantry ...Oct 3, 2022 · Jenna Drenten ([email protected]) is an associate professor of marketing at the Quinlan School of Business, Loyola University Chicago, Chicago, IL 60611, USA. Robert L. Harrison ( [email protected] ) is a professor of marketing at the Haworth College of Business, Western Michigan University, Kalamazoo, MI 49008, USA. Jenna Drenten is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Her research explores digital consumer culture and identity.Dr. Jenna Drenten is Assistant Professor of Marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing and integrated marketing communications. Jenna’s primary stream of research aims to understand identity creation, maintenance, and transitions in the modern marketplace. Drenten, Jenna, Lauren Gurrieri, and Meagan Tyler (2019), “Sexualized Labour in the Digital Era: Instagram Influencers, Porn Chic and the Monetization of Attention,” Gender, Work and Organization, 1-26. Stanley’s boost in sales has been largely catalyzed by Gen Z and online social media influences, Jenna Drenten, an associate professor of marketing at Loyola University Chicago, told USA TODAY.Mar 16, 2023 · Valeriy_G/iStock via Getty Images Plus Jenna Drenten, Loyola University Chicago. Neatly aligned glass spice jars tagged with printed white labels. Wicker baskets filled with packages of pasta, crackers and snacks. Rows of flavored seltzer water stacked in double-decker plastic bins. Oct 12, 2022 ... ... Jenna Drenten,. Jenna Drenten. orcid.org/0000-0001-9718-3437. Loyola University Chicago, Chicago, Illinois, USA. Search for more papers by this ...Loyola Expert, Jenna Drenten, discusses ways companies and individuals can be LGBTQ+ allies on social media. Musicbed SyncID:MB01DSQLXRBNFXT.
Popular Topics
Mario lopez age | Loyola Expert, Jenna Drenten, discusses the impact social media platforms have on those in the LGBTQ+ community.Musicbed SyncID:MB01DSQLXRBNFXT Sep 16, 2020 ... JMM Special Issue: Influencer Marketing. Guest Editors: Lauren Gurrieri, Jenna Drenten & Crystal Abidin.Jenna Drenten, The Conversation · Mar 17, 2023 · 09:30 pm. Sharenting: The psychology behind the viral ‘vacation surprise for kids’ videos on YouTube...
Tears of heaven by eric clapton | Jenna Drenten. 2020, Advances in Consumer Research. This study explores brand-generated marketing memeification through social media. We examine 102 brand-sponsored hashtags on TikTok. Preliminary findings suggest three types of calls to action—impersonation, transformation, self-expression—which range on a continuum of …Drenten's research aims to understand identity development in consumer culture. Her current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, YouTube, Twitter) present new opportunities for consumers to express their identities and navigate life transitions. Her research examines multiple ......
Smack that | About Jenna Drenten. Prior to joining the Quinlan faculty, Jenna was an assistant professor of marketing in the Boler School of Business at John Carroll University. Positions. …Loyola Expert, Jenna Drenten, discusses ways companies and individuals can be LGBTQ+ allies on social media. Musicbed SyncID:MB01DSQLXRBNFXT Jenna Drenten. ,. Robert L. Harrison. , and. Nicholas J. Pendarvis. Restricted access. Category: Handbook Chapter. Published: 22 Feb 2019. Page Range: 28–44....
Clemson mens soccer | Jenna Drenten (PhD, University of Georgia) is an Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Her research explores digital consumer culture, gender, and identity: how digital technologies shape who we are, who we’ve been, and who we might become. Evie Psarras is a feminist media …Jenna Drenten (PhD, University of Georgia) is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Jenna's research explores identity creation, maintenance, and transitions in consumer culture. Her current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, …Dr. Jenna Drenten is Assistant Professor of Marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing and integrated marketing communications. Jenna’s primary stream of research aims to understand identity creation, maintenance, and transitions in the modern marketplace....
Medvedev vs djokovic | Linda Tuncay Zayer and Jenna Drenten (2018) ,"Exploring the Intersection of Digital Virtual Consumption and Family Rituals", in NA - Advances in Consumer ...Jenna Drenten. Updated April 12, 2016. Transcript. Topic #8: Evaluating IMC Effectiveness. Testing. Describe a promotion that you believe truly affected your ......
The amazing spiderman 3 | Hosted by Jenna Drenten, Ph.D. Learn More. Qualitative social media research methods provide a pathway for understanding Digital Consumer Culture. But such methodologies must follow rigorous ethical and …Keywords: consumption subculture, video gaming, gender inequity, boundary work, tokenism, masculine dominance Jenna Drenten ([email protected]) is an associate professor of marketing at the Quinlan School of Business, Loyola University Chicago, Chicago, IL 60611, USA. ...